Privacy Policy

1. General information

1.1 What is personal data?

Personal data is information that can reveal or disclose the identity of the user. We adhere to the principle of data avoidance. We refrain from collecting personal data insofar as possible.

1.2 Handling of personal data

Personal data is used exclusively to substantiate the contract, the content, implementation or settlement of the contractual relationship (Art. 6 I para. 1 b GDPR). Furthermore, personal data will only be processed if we have received your consent (Art. 6 I para. 1 a GDPR). It will not be passed on to third parties as a matter of principle. The data will only be passed on to the shipping company commissioned with the delivery for the fulfilment of the contract, insofar as this is necessary for the delivery of ordered goods. For the processing of payments, the payment data required for this purpose shall be passed on to the credit institution commissioned with the payment and, if applicable, the commissioned and selected payment service provider. Your personal data will only be processed within the EU, unless otherwise stated below.

1.3 User data

When you visit the website, general technical information is collected. These are the IP address used, time, duration of the visit, browser type and, if applicable, the source page. This user data is registered in a log file for technical reasons and can be used and stored for the purpose of statistical evaluation of this website. This user data shall not be linked to your other personal data.

1.4 Registration data

Registration is required for full use of the functions of our website. The registration data will be collected through your corresponding entries and used for the specifically stated purpose in accordance with your consent (Art. 6 I para. 1 a GDPR).

1.5 Duration

We store your personal data after the end of the purpose for which the data was collected, only as long as this is required by law (in particular tax law).

2. Your rights

2.1 Information

You shall be able to request information from us as to whether we process your personal data and, if this is the case, you have a right to information on this personal data and on the further information specified in Art. 15 GDPR.

2.2 Right to rectification

Right to rectificationYou have the right to rectification of inaccurate personal data concerning you and may request the completion of incomplete personal data in accordance with Art. 16 GDPR.

2.3 Right to erasure

You shall have the right to demand that we erase the personal data concerning you immediately. We are obliged to erase this immediately, especially if one of the following reasons applies:

• Your personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
• You withdraw your consent, on which the processing of your data is based, and there are no overriding legitimate grounds for the processing.
• Your data has been unlawfully processed.

The right to erasure shall not exist if your personal data is required to assert, exercise or defend our legal claims.

2.4 Right to restriction of processing

You shall have the right to request that we restrict the processing of your personal data if

• you contest the accuracy of the data and we therefore check the accuracy,
• the processing is unlawful and you refuse the erasure and instead request the restriction of use
• we no longer need the data, but you do need it to assert, exercise or defend legal claims,
• you have objected to the processing of your data and it is not yet clear whether our justified reasons outweigh your reasons.

2.5 Right to data portability

You have the right to receive the personal data concerning you that you have provided to us in a structured, current and machine-readable format and you have the right to transmit this data to another responsible party without obstruction by us, provided that the processing is based on a consent or a contract and the processing is carried out by us using automated means.

2.6 Right to object

If the processing of your personal data is based on consent, you have the right to revoke this consent at any time.

2.7 General and right to appeal

In principle, the exercising of your above rights is free of charge for you. In the event of complaints, you have the right to contact the supervisory authority responsible for us, the Federal State Data Protection Commissioner, directly.

3. Data security

3.1 Data security

All data on our website is protected by technical and organisational measures against loss, destruction, access, modification and distribution.

3.2 Sessions and cookies

We may use cookies or server-side sessions in which data can be stored to operate our online presence. Cookies are files that are stored on your hard disk by a website in order to automatically recognise this computer the next time you visit the website and thus to be able to adapt the use of the website to you. Some of the cookies used are deleted after the end of the browser session. These are referred to as session cookies. Other cookies remain on your terminal device and enable the browser to be recognised when you visit our website later (permanent cookies). You can set your browser in such a way that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Please note that you may not be able to use some functions of this website if the cookies are deactivated. We ensure that no personal data is taken over from sessions or through cookies and that cookies are only used if this is technically necessary for the website. Thus, the consideration shows that there are no overriding interests on your part (Art. 6 I para. 1 f GDPR).

4. Newsletter

If you subscribe to our newsletter, we use the data required for this or separately communicated by you in order to send you our e-mail newsletter on a regular basis. You can unsubscribe from the newsletter at any time by sending a message to us via the contact options given in the Legal Notice or via the link provided for this purpose in the newsletter.

5. Presence on social media platforms

We use the following social media platforms for company presentation and communication (explicit reference is made to the following linked privacy statements and opt-out options).

• Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland) Privacy statement: https://www.facebook.com/about/privacy/Opt-Out: https://www.facebook.com/settings?tab=ads alternative http://www.youronlinechoices.com
• Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) Privacy statement: https://twitter.com/de/privacyOpt-Out: https://twitter.com/personalization, YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)
• Privacy statement: http://www.youtube.com/t/privacy/.

These social media platforms may process personal data outside the EU, we refer to the above data privacy statements of the social media platforms.The respective social media platforms may create user profiles based on your user behaviour and the resulting interests and actions on your part and store cookies on your computer in which your user behaviour is stored. If you have an account on the respective social media platform and are logged in, your user behaviour can even be stored independent of the device. Your user profile can be used, for example, to place advertisements that are likely to match your interests.

We process the personal data exclusively for communication with you via the social media platform of your choice and for the optimisation of ours and ensure that no interests on your part are affected which outweigh this legitimate interest on our part (Art. 6 I para. 1 f GDPR). If you have already given the respective operator of the social media platform an effective consent to the corresponding data processing, the processing of your personal data also takes place on the basis of this consent (Art. 6 I para. 1 a GDPR).

6. Third-party services

6.1 Google Analytics

This website uses Google Analytics, a web analysis service of Google, operated by Google LLC,1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) and collects and stores data via this web analysis service from which user profiles are created using pseudonyms. The user profiles created in this way serve to evaluate the visitor behaviour in order to design and improve the offering presented on this website in line with requirements. Google Analytics uses what are known as “cookies”, small text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other countries party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. Even the user profiles managed under a pseudonym are not merged with the personal data about the user without the express and separately declared consent of the user. Thus, the consideration shows that there are no overriding interests on your part (Art. 6 I para. 1 f GDPR). You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link (http://tools.google.com/dlpage/gaoptout?hl=de).

You can view Google's privacy policy at http://www.google.de/intl/de/policies/privacy/. For more information on terms of use and data protection, please visit http://www.google.com/analytics/terms/de.html or http://www.google.com/intl/de/analytics/privacyoverview.html. We would like to point out that the code “anonymizeIp” has been added to Google Analytics on this website in order to ensure anonymous collection of IP addresses (so-called IP masking).

6.2 Social media links and social sharing

We have our own social media pages for the third-party providers to be reached via links from this website. By using the links you will be redirected to the respective websites of third parties (e.g. Facebook, Twitter, Google+) and can also share our content. No data transfer takes place when you visit our website. As soon as you have accessed the third-party sites, you are in the area of responsibility of the respective third party, so that their privacy policy and/or their statements on the use of data shall also apply. We have no influence on this, however, we recommend that you log out of your account with the respective third party before using a link to avoid unnecessary data transfer, so that the use of the link may not already allow the third party provider to create user profiles.

6.3 Use of Google Maps

This website uses Google Maps, a map service of Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). When using Google Maps, data relating to the use of the map functions by visitors to the website is also collected, processed and used. No interests of users shall be affected here which outweigh this technical necessity of integrating the interactive map material (Art. 6 I para. 1 f GDPR). You can view Google's privacy policy at http://www.google.de/intl/de/policies/privacy/. The additional usage instructions for Google Maps can be found at http://www.google.com/intl/de_de/help/terms_maps.html.

6.4 Use of YouTube

This website and the integrated offerings contain what are known as video embeddings on YouTube. These allow linking to YouTube and the videos stored there. YouTube is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Here no interests of the users shall be affected, which outweigh this technical necessity of the integration of the videos (Art. 6 I para. 1 f GDPR). The purpose and scope of data collection and use by Google as well as your rights and setting options for the protection as a YouTube customer can be found in the YouTube privacy policy. You can find this at: http://www.youtube.com/t/privacy/.

6.5 Google Web Fonts

We use what are known as Google web fonts to display a uniform font on our website. These are automatically saved in your browser cache when you visit one of our pages to enable the desired display. If your browser does not support the web fonts used, a standard font of your computer may be used if applicable. Here no interests of the users shall be affected, which outweigh this technical necessity (Art. 6 I para. 1 f GDPR). You can view Google's privacy policy here: https://www.google.com/policies/privacy/ For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq

6.6 Vercel Web Analytics

This website uses Vercel Web Analytics, a web analytics service provided by Vercel, operated by Vercel Inc., 440 N Barranca Avenue #4133, Covina, CA 91723, USA („Vercel“). This web analytics service collects and stores data, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior in order to tailor and improve the offerings on this website according to user needs. The information generated about your use of this website is generally transmitted to a Vercel server in the USA and completely deleted after 24 hours. On behalf of the operator of this website, Vercel will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Vercel Web Analytics will not be merged with other data from Vercel. Additionally, the usage profiles created under a pseudonym will not be combined with personal data about the user without the user’s explicit and separate consent. Thus, it is determined that there are no overriding interests on your part (Art. 6 I S. 1 f GDPR). Additional information about the data collected by Vercel Web Analytics can be found at the visitor identification and data storage page.

6.7 Microsoft Clarity

This website uses Microsoft Clarity, a web analytics service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, United States („Microsoft“). Through this service, data is collected and pseudonymously stored to create user profiles. These profiles help analyze user behavior and optimize the content and usability of this website.
Microsoft Clarity collects data on website interactions, including clicks, scrolling, mouse movements, and inputs, as well as technical diagnostic data and page-specific details. The data is also utilized for heatmaps and session recordings, ensuring sensitive content is masked by default. Data is typically transmitted to Microsoft servers in the USA. Session recordings are retained for up to 30 days, while favorited sessions and heatmap data are stored for up to 13 months before being fully deleted.
Microsoft processes this data on behalf of the website operator to generate reports on website activity and provide other services related to website and internet usage. The IP address transmitted by your browser is not merged with other Microsoft data, and pseudonymized profiles are not linked to personal data without explicit consent. This processing is based on a legitimate interest assessment, which ensures that no overriding interests on your part are affected (Art. 6(1)(f) GDPR).
For further details on the data collected by Microsoft Clarity, please visit: Microsoft Clarity Data Policy.

7. Making contact

To contact us regarding data protection, please use the contact options below. Responsible party in the sense of the GDPR: